MAXINORSector · D2C & Consumer
You have the PMF. The omnichannel growth levers is where the unit economics gets complicated.
D2C in India is not a distribution problem anymore. It is a unit economics problem. The brands that reach Series A are the ones that crack contribution margin, repeat purchase, and omnichannel presence at the same time.
What Clients Come to Us For
Founder quotes we hear every week.
"We're at ₹30 Cr GMV but contribution margin is negative. Scaling revenue is making us bleed more."
"We're spending ₹2 Cr/month on performance marketing and CAC keeps climbing with no ceiling."
"Our D2C channel is maxed out. We need an offline retail playbook but have no distribution relationships."
"We've hit product-market fit but repeat purchase is our ceiling. Retention is broken at scale."
Where Founders Get Stuck
The three walls every D2C founder hits.
The CAC Ceiling
Performance marketing CAC keeps climbing and there is no ceiling in sight. The brands spending their way to growth are the ones that run out of runway first. Sustainable D2C requires a retention engine, not just a top-of-funnel machine.
Contribution Margin Blindspot
Revenue is vanity. Contribution margin is sanity. Most D2C founders cannot tell you their true blended CAC, average order value trend, or month-three repeat rate without pulling four different dashboards. That blindspot is what kills the Series A conversation.
The Offline Expansion Wall
Every D2C brand eventually needs offline distribution. General trade, modern trade, quick commerce, and direct retail all have completely different economics and relationship requirements. Founders who underestimate this try to apply D2C playbooks to a channel that does not work that way.
How We Engage
What we do in D2C and Consumer.
Capability Stack
The full D2C capability stack.
Five layers. Every capability mapped. Select a layer to explore what sits inside it and where the complexity lives.
Who buys, why they buy, and how they find you
Segments
Acquisition Channels
Consumer Sub-Verticals
Who we work with in D2C and Consumer.
Food & Beverage
Health foods, snacking, beverages, and functional nutrition brands scaling from DTC to modern trade.
Personal Care & Beauty
Skincare, haircare, cosmetics and wellness brands navigating the shift from D2C launch to omnichannel scale.
Fashion & Apparel
Apparel and accessories brands managing inventory complexity, sizing, and the returns problem at scale.
Home & Living
Home decor, kitchenware, and lifestyle brands building repeat purchase in a low-frequency category.
Health & Supplements
Nutraceuticals, supplements, devices operating in a regulated, trust-sensitive category.
Pet Care
India's fastest-growing consumer category: pet food, accessories, and services brands scaling on strong repeat economics.
The Team Behind This
Operators who have been inside consumer brands, not just advised them.
Deep operator experience across FMCG and D2C, with a track record of building brand equity, distribution networks, and scalable unit economics at some of India's most recognised consumer companies.
Work With Us
Building a consumer brand?
Whether you are trying to fix your unit economics, crack your first offline channel, or build the retention engine that gets you to Series A, start here.